Turia Pitt announces return to competitive events as new ambassador for ‘Kathmandu Coast to Coast’

Australia, Melbourne: The spirit, endurance and heroism of Australian humanitarian and athlete, Turia Pitt is a story that continues to inspire millions. In February 2019, Pitt will return to competitive events at the iconic Kathmandu Coast to Coast as the latest ambassador for the global travel and adventure brand Kathmandu.

On behalf of the brand, she will compete in the world-renowed, multi-sport championship that transverses New Zealand’s South Island. The unique event will be Pitt’s first foray back in to the world of competitive events, just over a year after the birth of her son.

Pitt has entered the 30.5-kilometre Mountain Run challenge, and hopes her presence will encourage more women to consider competing in multi-sport competitions, especially one like the Kathmandu Coast to Coast, which caters to a variety of fitness levels with different race options. 

“I’m stoked to be ambassador for Kathmandu’s Coast to Coast. Having a goal like this to work towards is really important, and I want other females and mums, and all Australians for that matter, to get to enjoy the confidence and resilience boosts that come from challenging yourself in new ways,” Pitt said.

Female entries in the 2019 Kathmandu Coast to Coast are up twenty percent on this year’s event, Kathmandu hopes Pitt’s participation will further boost this trend and help attract more Australians and New Zealanders to enter this iconic South Island challenge.

 Kathmandu’s General Manager of Marketing, Paul Stern said, “Turia Pitt personifies Kathmandu’s values; integrity, determination and passion. We hope that Turia’s involvement will not only promote the Kathmandu Coast to Coast event internationally, but also inspire competitors of different ages and abilities to challenge themselves and participate in years to come.”


About Turia Pitt

Turia Pitt, Kathmandu ambassador for the 2019 Kathmandu Coast to Coast, is living proof that, with the right mindset, anything is possible. Caught in a grassfire while competing in a 100km ultramarathon in 2011, Turia suffered full thickness burns to 65% of her body. But surviving is the least of her achievements. One of Australia’s most admired and widely recognised people, Turia has gone on to become a bestselling author, mindset coach, two-time Ironman and humanitarian - raising well over a million dollars for not-for-profit Interplast Australia and New Zealand. Through her online presence, books and online programs, Turia has inspired millions to live with more confidence, drop their fears and smash epic goals.