In 1987 Robin Judkins introduced “The Longest Day”, a one day version of the race designed to keep the elite multisport athletes motivated and inspired.
As the organiser and competitors work towards the next event, the race (like its founder) shows no signs of slowing down.
In May 2013 Robin Judkins sold the Coast to Coast to Queenstown based Trojan Holdings. Robin Judkins continues as Race Ambassador, and will be around to fire competitors up, and at the finish to congratulate them on their amazing effort.